Software Campus

During my time as a Junior Art Director in the Creative Team at Glow, I was involved in refreshing the corporate design for Softwarecampus.

Softwarecampus is a funding program that prepares master's and doctoral students in IT for leadership positions by financing and conducting research projects in collaboration with industry and research partners.

The redesign included developing and presenting various design concepts, which were refined in close coordination with the client until a satisfactory outcome was achieved. The new design aimed to appear more modern, bright, and inviting. I compiled the final design concept, approved by the client, into a style guide that defined the correct application of the design features. I was also involved in creating marketing and corporate materials with the updated look.