Garrison Church Potsdam
Since 2017, the Garnisonkirche Potsdam Foundation has been working on the reconstruction of the church tower, which was completed and opened in 2024. In addition to providing space for the church community, the tower also offers an observation deck, an exhibition on the history of the site, a café, and workshop rooms.
During my time as a Junior Art Director at the advertising agency Glow, the Garnisonkirche Foundation approached us to collaboratively develop a new corporate design. The design was intended to reflect the diverse offerings of the Garnisonkirche and be particularly suited for a website that promotes the observation deck. The result was a friendly, colorful corporate design featuring a logo that combines typography with the silhouette of the church tower.
I played an active role in the conception and development of the design concepts. After the client chose a concept, I was responsible for compiling the design guidelines in a corporate design manual and was also involved in designing marketing materials such as flyers and posters.