BeautyLove

3D
Branding

This project is the result of a packaging design course done in collaboration with a cosmetics company seeking to elevate their products through innovative packaging concepts.

The goal with these packaging designs was to showcase the products instead of hiding them inside conventional paper boxes. I built paper protototypes and visualized the designs in 3D in blender.

Finally, I also suggested a rebrand to go with the new designs. I went for a more luxurious, but simple and natural theme; choosing muted earth and plant tones for the packaging prints and making use of natural paper, glass and metallics, instead of the previous bright and plasticky materials.